2018-08-29 / Mideast

Israel bans Juul e-cigarette

Juul’s rapid international expansion hit a speed bump when Prime Minister Benjamin Netanyahu banned the Silicon Valley startup’s e-cigarettes at the request of local health officials.

According to a Health Ministry statement cited by The Times of Israel, the popular e-cigs contain significantly higher levels of nicotine than competing brands and constitute “a grave danger to public health.”

Juul has grown to dominate the U.S. market, making up more than half of domestic sales of e-cigarettes, Bloomberg reported. The devices have proven especially popular among teenagers, fueling concerns that the product, whose sleek USB stick-inspired look borrowed design cues from Apple, will increase the rate of youth smoking.

The device itself debuted here in May, selling for $32, with packs of four refills costing just under $20. (JTA)

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