2017-12-20 / Mideast

Lionel Messi to represent Israeli company

An Israeli startup has hired Argentine soccer star Lionel Messi as its brand ambassador.

Moshe Hogeg, a co-founder and co-CEO of Sirin Labs with Tal Cohen, posted a photo of himself and the world’s most famous soccer player on his Facebook page.

The company has developed what is says is an ultra-secure mobile phone using blockchain technology, which is a continuously growing list of computer records, called blocks, that are linked and secured using cryptography. (JTA)

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