2017-11-08 / Columns

Showcasing our amazing Aleph Home Care for Federations nationwide

Jewish Federation CEO

In just a few days, I’m heading to JFNA’s General Assembly (GA) along with some staff and lay leaders from our own Federation. The GA brings together Federation volunteer leaders and professionals from across the continent, and those engaged in the business of Jewish philanthropy from around the globe. We’ll be learning about the future of Jewish education, philanthropy, and our community.

This year, we’ve been selected to present for the first time. This is an exciting opportunity to showcase our Aleph Home Care department as an alternative revenue stream and a means to supplement a traditional annual campaign. Aleph has been a huge success for our community, and we look forward to sharing its model with other Federation communities around the country. Approximately 10,000 people turn 65 every day, and will continue to do so over the next 18 years. Our functional Federation here in South Jersey offers a full continuum of care and services for our older adult population, including social, recreational, and wellness programs and life-long learning classes through our JCC; counseling, case management, housekeeping, kosher Meals-on- Wheels, subsidized home care, Holocaust survivor assistance, patient advocacy, and Jewish hospice care through our JFCS; and subsidized housing, skilled nursing, assisted living, retirement living, and rehabilitation services through our Jewish Senior Housing and Healthcare Service (JSHHS). Older adults want to stay in their own home as they age, whether that’s a retirement community, an apartment they downsized to, or the house they raised their family in. As a result, concierge customized care for families and individuals is a growing trend.

Aleph Home Care began as a means to meet these additional needs of our community. Its success has enabled it to become a new infusion of sustainable dollars to supplement our JFund campaign and allocations to our agencies. Our agency needs for funding were growing and Aleph was mission-aligned to help us grow. Our JFCS already provided home care, but on a limited basis and on a sliding scale based on income. Our Federation family was giving away business that was 24/7, overnight, market rate, or long-term care insurance reimbursable. Our business plan showed enough of a net excess by year three to cover our start-up costs—and we did just that. Aleph’s excess revenue now supplements our JFund campaign, allocations to programs and services for older adults in our community, and reinvestment in itself for future growth.

Aleph distinguishes itself from its competitors in several key ways. Customer service is central and the most important value of the establishment and sustainability of Aleph. We don’t say “no” when a client calls us. If we can’t provide the service, we find someone who can and hold the client’s hand through the referral process. Our motto is: “Exceptional people, extraordinary care.”

We are proud of the good work that our Aleph Home Care department has done since day one—and continues to do today. A strong market-rate home care business is a 24/7 commitment. We have an amazing staff that recognizes the importance of putting our clients first and go above and beyond for every person who makes that call to Aleph for help.

We are eager to share Aleph with our sister Federations and hope they find it to be a good fit for their own communities. We’ll be back in a few days, refreshed with lots of new ideas and strategies to implement here in South Jersey. jweiss@jfedsnj.org 

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