2017-09-13 / Local News

Jay Roberts Jewelers is in the business of making people happy


Jake Spigelman (left) and Jay Golde are pictured at the most recent Susan G. Komen Race for the Cure in Philadelphia. Jake Spigelman (left) and Jay Golde are pictured at the most recent Susan G. Komen Race for the Cure in Philadelphia. Business partners for nearly 30 years, Jake Spigelman and Jay Golde don’t mind if customers sometimes confuse one for the other.

With such similar values and visions, which have led to Jay Roberts Jewelers’ longtime success, it is something of a badge of honor for the two men—who tend to finish each other’s sentences in conversation anyway—to be seen as interchangeable.

“Ours is truly a happy-occasion business,” said Spigelman, of Cherry Hill. “People come in to buy gifts for loved ones. Sometimes they’re treating themselves to something they’ve been looking forward to for awhile or sometimes it’s a pick-me-up gift.”

Added Golde: “Making people happy is very fulfilling to us. It’s why we enjoy what we do so much.”

What Jay Roberts does is offer a diverse range of high-quality wearable offerings and expert services in the same Marlton shopping center it has called home since 1991. From signature watches from the most revered brands—including Cartier, Breitling, TAG and Panerai—to elegant engagement rings from top designers like Tacori, Lieberfarb and JB Starr to contemporary silver pieces and thousands of G.I.A. certified diamonds, Jay Roberts could be considered a one-stop shop for all jewelry needs.

“We are more like four stores in one,” explained Golde, a Temple Emanuel congregant. “While most people specialize in one aspect of the business, we are more like a super store. You could come in here to buy a gift for $100, or for as much as you want to spend. We try to service all aspects of gift-giving.”

Spigelman added: “We make it a very enjoyable experience. Pricewise, we can compete with anyone, whether it be on Sansom Street or the Internet, and we will give you service the others can’t.”

The store’s 30 dedicated employees, many of whom have been on staff for decades, include an expert watchmaker, goldsmith, diamond and stone setter. The shortest-term of those employees have been with Jay Roberts for at least eight years. Open six days a week, either Golde or Spigelman (and often both) is always on site.

Many of the lines are exclusive to Jay Roberts. For example, it is the only jewelry store in the region that carries David Yurman, one of the most recognized designers known for crafting iconic cable bracelets. The selection is so vast that, at one time, it was known to have the largest collection of the contemporary jeweler in one space.

“Most stores only carry a very small representation of David Yurman jewelry,” said Spigelman, noting that Jay Roberts has expanded three times before settling into its 6,500 squarefoot space over the years. “We basically have a David Yurman store within our store.”

While similar in outlook, the business partners come from different worlds. Golde is a Philadelphia native who long dreamed of being his own boss. From his start in retail, he and a different business partner opened a jewelry store in Northeast Philadelphia some 40 years ago. With some success, the store moved to Cottman Avenue before making the jump across the river to Marlton.

Spigelman, born in Israel to Holocaust survivors, immigrated with his family to Vineland when he was five years old. He spent his childhood working on his uncle’s chicken farm before studying to become an accountant. After a few years crunching numbers, Spigelman too wanted to own his own business. Thanks to his farming days, his knowledge of food production led him into business selling wax-dipped boxes used for shipping produce.

“I developed it into a pretty large business,” he said. “I followed the produce season up and down the East Coast, from Florida up to New England and down.”

After selling the business in 1987, he hooked up with Golde. While the box industry was fulfilling, he said there is a unique happiness factor in selling beautiful jewelry.

“I sold people things they had to buy from someone,” explained Spigelman, a Temple Beth Sholom congregant. “Here, we don’t really have necessities. We offer things people aspire to own or give as gifts. It’s really a very different kind of business and mentality.”

Make no mistake; the jewelry business is cutthroat. Beyond the myriad diamond businesses on Sansom Street and the boutique shops across South Jersey and beyond, there is also the lure of 24/7 Internet shopping.

That’s where the Jay Roberts’ customer-service experience and long history of relationship building comes into play.

Since the very beginning, Jay Roberts has generously sponsored events that have helped build the South Jersey Jewish community, from the Jewish Community Center to local synagogue fundraisers. Golde noted that the company is also solidly behind Susan G. Komen for the Cure, and other worthy causes.

“We always really wanted to give back to the community that supports us,” said Golde. “It’s a lot of what drives us.”

Return to top