2017-08-02 / Mideast

West Bank wines have Israelis toasting the settlements

By ANDREW TOBIN JTA


Yaakov Berg posing at his Psagot Winery in the West Bank, June 21, 2017. 
JTA photo by Andrew Tobin. Yaakov Berg posing at his Psagot Winery in the West Bank, June 21, 2017. JTA photo by Andrew Tobin. PSAGOT, West Bank—Psagot Winery calls its Sinai wine an “unassuming but distinctive blend” of Shiraz and Cabernet Sauvignon.

Like all its wines, the bottle is stamped with the image of a coin dating to the first century C.E. found in a chalky cave near its namesake West Bank settlement and inscribed in Hebrew with the words “For the freedom of Zion.” The coin, its catalog explains, “symbolizes the preservation of winemaking tradition—offering you a taste of our history.”

For Yaakov Berg, Psagot Winery’s CEO, and his West Bank competitors, winemaking in the West Bank is a blend of commerce and ideology. They have successfully marketed both their award-winning wine and the settlements to the Israeli public.

Settlement wineries have boomed in the West Bank in the past decade or so. According to a 2011 report, settlements in the territory are home to 29 of the more than 150 wineries in Israel and its territories, compared to 14 in the famed Golan Heights wine country.

Several West Bank settlement winery owners reported exponential increases in production since the early 2000s, with most of their wines being sold in Israel. Berg said his Psagot Winery produced about 300,000 bottles of wine last year and sold about 65 percent of them locally—a hundredfold increase since it opened in 2003.

Berg described the flourishing of Jewish life, and viticulture, in the West Bank as an affirmation of the righteousness of the Zionist project to return Jews to their biblical homeland after two millennia in the Diaspora. That message, he said, has borne fruit.

“The land wouldn’t accept someone else. She waited for her sons to come back,” he said in an interview at his winery. “Wine is the best thing to happen to Judea and Samaria. It’s a very good tool. When people come here to drink, they get to know us and they see how we live. It makes a huge difference. Huge.”

Judea and Samaria are the biblical names for the West Bank commonly used in Israel.

During the reign of the ancient Jewish kingdoms, wine was a major agricultural product of the Levant. When the Ottomans captured Palestine in the 16th century, centuries after the Jews lost sovereignty, wine production stopped almost entirely and was only renewed by Jewish immigrants starting in the second half of the 19th century.

Berg works closely with pro-settlement leaders and other West Bank winemakers. He provides wine, at a discount, to the residences of both Israel’s prime minister and president. The Psagot Winery shares a modern limestone and glass building with the local Binyamin Regional Council’s visitor center, where tourists enjoy wine and cheese with a sweeping view of the Jordan Mountains.

Tura Winery, near the Israeli university town of Ariel, hosts hundreds of tour groups every year. Prime Minister Benjamin Netanyahu has been a guest. A busload of activists from Israel’s right-wing ruling political party, Likud, was among more than a dozen Israeli groups that arrived on a single day recently. At the end of a visit, they raised glasses of Tura’s Mountain Vista rose and toasted, “To good wine, to the Likud, to Judea and Samaria!”

According to Ariel Handel, a political geographer at Tel Aviv University who has studied Israel’s rule of the territories for some 15 years, wine is part of a relatively new strategy to “normalize” the West Bank settlements. In recent years, inspired by Israel’s wine-soaked assimilation of the Golan Heights, the settlement movement has shifted away from its decades-long campaign to win over Israelis to its worldview. Instead, it has touted the West Bank as just another region of Israel—one full of development, leisure activities and, of course, wineries.

“A huge change came after the disengagement from Gaza in 2005,” Handle said, referring to Israel’s evacuation of the Jewish settlements there. “Settlers understood they need to find ways into Israeli public opinion other than talking about security and the Bible. They started to focus on tourism and selling the West Bank as a place of quality of life, as a kind of Tuscany or Burgundy.”

This approach has played into longterm political, economic and social trends that have blurred the line between Israel proper and the West Bank settlements. Israel has not claimed sovereignty over the West Bank since capturing it from Jordan in the 1967 Six- Day War. But during a half-century of military rule over the territory, successive governments have encouraged the growth of settlements, which much of the world considers illegal and an impediment to the creation of a Palestinian state. Israel disputes this and has its own complex and evolving laws regarding what makes a settlement legal.

Nearly 400,000 Jews live in the West Bank, not including eastern Jerusalem. Most of the settlers are concentrated in large urban centers, some with colleges, shopping malls and high-tech centers. Settlers, many of whom chose to live in the West Bank for non-ideological reasons, benefit from Israeli rule of law and infrastructure. They easily commute to Tel Aviv or Jerusalem via Israeli highways.

While many Israelis are sympathetic toward the settlers, large numbers are simply unclear about the status of the West Bank. A recent study showed that about half of Israeli Jews think the territory is formally part of Israel or are not sure. When asked about eight particular West Bank communities, a majority of respondents could not correctly identify them as settlements.

The West Bank’s nearly three million Palestinian residents, of course, are acutely aware of the settlements. Canaan Khoury, whose family owns the Taybeh Winery located between Psagot and Rahelim, said he relies on “the mercy” of settlers for access to water for his vineyards, for which he pays a higher rate than the Jewish residents, he says. Khoury said Israel also imposes high electricity costs, delays importing needed equipment and confiscates land.

Khoury rejected the idea that only Jews are able to produce wine in the region, calling it “another justification for the occupation.” He said the Palestinian Christians in the village of Taybeh have been making wine for personal consumption for generations. His winery opened in 2013 as an offshoot of the famous Taybeh Brewery founded by his family in 1994. Despite the challenges, he said it produces about 30,000 bottles a year, up to 80 percent of which is sold in Israel and the West Bank.

“It’s not like making wine in California. It’s a very difficult experience. The challenges we face are challenges you don’t even think about when making wine anywhere else in the world,” said Khoury, who studied brewing at the University of California, Davis. “But it is rewarding. When you wake up, you get to enjoy a glass of wine. People appreciate and say good things about the work you do. It’s definitely worth it.”

The 2011 study by WhoProfits, a left-wing Israeli organization that researches commercial ties to the settlements, found that wineries often serve as a way for Jews to legally claim land once owned by Palestinians. The report also noted that the wineries enjoy generous government support even beyond that offered to settlements.

Just as the vast majority of Jewish wineries in the West Bank do not employ Palestinians—because of Jewish dietary law, Zionist ideology and mistrust—all of Taybeh Winery’s employees are Palestinians.

Meanwhile, owners of West Bank settlement wineries said they have seen new acceptance in Israel in just the past few years. International boycotts of the country have had little effect on business, and seem to have only helped rally Israelis to their defense, they said. When Vered Saadon, a member of the local Samaria Regional Council, opened the Tura Winery with her husband in 2003, she said they struggled to find willing distributors and sellers for her wine. These days, she said, she cannot keep up with local demand.

Saadon said she has increased production from about 26,000 bottles to about 80,000 in the past three years, selling 60 percent in Israel. It helped that in 2013, the Israeli government retroactively recognized Rahelim, the formerly illegal outpost that hosts her winery.

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